Benefits of CRM Automation
People simply don't have the time to do data entry into CRM's. But without quality customer data, companies are at a loss to understand in which areas sales reps needed improvement.
Automation provides rich data
Rich data is the difference between people “having” to log calls and “wanting” to log calls. Capturing the rich data from Calls enables companies to measure Quality versus Quantity.
- Best time to make calls
- Measuring time to response
- Performance metrics
- Mentor data
How costly is manual data entry into Salesforce?
If 10 Users make 25 calls each a day, it’s 3000 hours in a year!
10 Users by 25 calls per day = 500 activity tasks created each month
3 min. per activity by 500 monthly activity tasks = 250 hrs a month
250 hrs a month by 12 months = 3000 hours a year lost to manual data entry
What would you do with an additional 3000 hours?